Associa Promotes Chelle O’Keefe to Executive Vice President and CHRO

July 07, 2016

DALLAS, Texas – July 7, 2016 – Associa, the industry’s leading community management firm, announces the promotion of Chelle O’Keefe to executive vice president and chief human resources officer. In this role, she will continue to oversee talent management, internal communications, benefits and other human resources functions for Associa’s more than 10,000 employees worldwide.

“Chelle is the kind of person that others naturally look up to because she leads by actions and not just rhetoric,” says Associa Chief Corporate Officer Helen Carona. “Her work ethic and dedication to this company have been outstanding. She always has fresh ideas, is never afraid of change and knows how to listen to the needs of others, which is most essential for anyone in human resources.”

O’Keefe has been with Associa since 2014, when she was hired as its senior vice president of marketing and communications before she transitioned to the human resources department in late 2015. Prior to that she worked in similar roles in the finance and healthcare industries. O’Keefe has a Bachelor of Science in Psychology from Texas A&M University in College Station, Texas and a Master of Science in Industrial/Organizational Psychology from Capella University in Minneapolis, Minnesota.

Building and managing successful communities for more than 37 years, Associa is the worldwide leader in community management with over 10,000 employees operating more than 180 branch offices in the United States, Mexico, Canada, the United Arab Emirates and South Africa. Based in Dallas, Texas, our industry expertise, financial strength, and innovation meet the unique needs of clients across the world with customized services and solutions designed to help communities achieve their vision. To learn more about Associa and its charitable organization, Associa Cares, go to or

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